The BIGGEST problem most Realtors make is trying to be everything to everyone.
How can you know all there is to know about real estate?
- You cannot possibly know all about all the homes in your county.
- You cannot possibly know all about waterfront homes and condos out in the burbs.
- You cannot know all about selling investment properties and selling condos in retirement villages.
This simply DOES NOT WORK.
Let’s get real. You MUST specialize. You must niche down.
Get really really really good at one product and let the world know it.
This is where long term stability and growth lives.
So how do you determine your ideal niche? This is the topic for tomorrow.